When we took over the Blende Dental Group Google Ads account, the conversion column read zero. Campaigns had been running. Budget had been spent. But the platform was showing nothing. The previous manager had assumed poor performance. The real issue was invisible.
BDG's appointment booking flow redirected users to a third-party secure form hosted on securehealthform.net and mform.us — external domains Google's conversion tag had no access to. The tag could never fire. Every completed appointment form was invisible to Google Ads.
This wasn't a performance failure. It was a tracking infrastructure failure that made every campaign look worthless — and meant no bidding algorithm could optimise toward actual patient acquisition.
"The most dangerous metric is zero — because it looks like failure when it might just be a broken thermometer. Always verify the instrument before blaming the patient."
We audit conversion tracking as the first step of every engagement. Book a free 30-minute call.
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