Petra had a compelling offer — contract manufacturing for enterprise buyers — but their outreach was entirely manual. Sales reps were spending hours researching companies, writing individual emails, and manually logging responses into a CRM that rarely got updated.
The problem wasn't the product. It was the pipeline. Every qualified conversation was costing disproportionate time, and the process couldn't scale without headcount. They needed a system that did the research, wrote the outreach, sent it intelligently, and handled the backend — automatically.
Additionally, their leads came from Pipedrive — a CRM that needed to be the starting point for every enrichment and outreach trigger, not an afterthought at the end.
New leads added to Pipedrive automatically trigger an n8n webhook that pushes data to Clay for enrichment — pulling LinkedIn profiles, company size, tech stack, and buying signals.
Clay enriches each lead with company intelligence and generates a personalised first line using AI — so every email reads like it was written specifically for that prospect, not a template.
Enriched leads feed into Instantly via a secondary warm-up domain — separate from the primary domain to protect deliverability. Emails go out staggered across sending windows timed to the prospect's timezone.
Positive replies trigger another n8n webhook that creates a qualified deal in Pipedrive automatically — so the sales team only touches the pipeline when there's a genuine conversation to pick up.
"The best sales system is one your sales team doesn't have to run. When enrichment, personalisation, sending, and CRM logging are all automated — the human only enters when there's a conversation worth having."
We'll map your current lead flow and identify exactly where automation can remove the manual burden — in a free 30-minute ops audit.
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